I grew up with skin that never felt at home in the world — winters turned my body into a battlefield of dry, angry, and itchy eczema, while hormonal acne relentlessly erupted across my face like reminders I couldn’t escape. Every soap and cleanser promised comfort but only betrayed me, stripping away my skin’s natural oils and leaving it dry, inflamed, raw, and worse. And as if that struggle wasn’t enough for a young girl to carry, I was constantly judged — sometimes ruthlessly — for my skin colour and hair type. I spent years chasing products that vowed to “fix” me, but instead they left deeper scars — not just on my skin, but on my sense of self-worth.

Ayurveda eventually healed me — but it wasn’t until the birth of my daughter, Seher, that it became my compass. The true turning point came when my newborn’s skin began to peel after using a commercial baby soap. I was shaken to my core. If the safest product isn’t safe, then what is? If even the “gentlest” care harms a baby’s skin, what are we really putting on our bodies? That moment connected all the dots: my own struggles, the false promises of beauty-driven skincare, the hidden chemicals in so-called “clean” products, the wisdom of Ayurveda, and the urgent need for truly safe care.

I founded Earthy Sapo with a simple belief: Health over Aesthetics. Our products are crafted to nurture health first — preservative and synthetics free, made through ancient Ayurvedic methods like cold-processed soaps and taila paka oils. No empty beauty claims, no greenwashing — only honesty, simplicity, and self-love.

Earthy Sapo is more than skincare. It’s a choice to embrace safe, sustainable rituals that respect both the body and planet. Every product is sustainably packaged, women-made, and rooted in tradition — empowering, never overwhelming.

Our promise is safe, guilt-free self-care that honours your health, your worth, and the Earth. Together, we are building a movement that trusts traditional wisdom, values transparency, and celebrates well-being as the truest beauty. We are not chasing beauty. We are reclaiming wholeness.