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Health Over Aesthetics
Welcome to Earthy Sapo
I have crafted each & every Earthy Sapo product with utmost devotion. I sincerely hope & pray that they bring joy, happiness & benefits to you & enable you to prioritize your health over aesthetics. Wishing you love, happiness & good health.
Sheetal, Founder
Earthy Sapo is a registered brand/trademark owned by Kalart Creations. Kalart Creations is a licensed producer under the Department of AYUSH, Government of India
Celebrating Ayurvedic Simplicity
Earthy Sapo is an ayurvedic, natural and preservative free personal care brand that believes in “Health over Aesthetics”. Based in Hyderabad, Telangana, India Earthy Sapo crafts all its products using natural ingredients and traditional processes. The products have been formulated keeping the skin needs in mind and have no aesthetic or medical claims attached to them.
Empowering Conscious Living
We endeavour to make positive social and environmental impact by enabling customers make conscious personal care choices prioritizing their health over external looks, promoting self love, empowering women and offering sustainably packaged eco-friendly products. To facilitate chemical free living, Earthy Sapo also offers products in home care categories.
PURPOSE
Our Story
Sheetal Kabra, a mother, a homemaker, and a management graduate started her firm Kalart creations in the year 2012. She was struggling with eczema and acne for a long time but hadn’t switched to natural personal care products. But after the birth of her tiny bundle of joy, Seher, her daughter, everything changed in her life.
Her daughter was not reacting well to the commercially available products in the market. She started her experimental journey of making completely natural handmade soaps. These started giving positive results and turned her into an admirer of natural personal care products. In 2014, she started selling the soaps to friends & family and also sold them in Farmer’s market. And the rest is history!
#NOTJUSTABRAND
Earthy Sapo is not just a brand, it’s a journey & story of entrepreneurship ignited by a passion for chemical-free living. It has changed the perspective of living life and making everyday choices. It preaches to prioritize health & safety both at home & work. So, we always say – “Health over Aesthetics”
Our Philosophy
Brand Ethos
Healthy Lifestyle
A healthy lifestyle is a wholesome process that involves taking care of your body inside and out. Earthy Sapo stands strong on the principle of sustainability and organic adoption.
Cruelty Free
Our products are not tested on animals. This is the advantage of using time-tested ingredients & processes!
Conscious Choices
Every choice counts! A step that we take today stays with us for a long time and it also has an impact on us and our surroundings. We believe in creating awareness that helps in making simple yet right choices.
Minimal Waste
As a brand, we believe in keeping our environment clean and being socially responsible as an individual. We take a minimalistic and holistic approach to make sure we generate minimal wastage.
Trust & Authenticity
We source all the ingredients that are 100% natural and curate products inspired and following ancient Ayurveda, that are chemical-free with no added preservatives. We do not use any synthetic hardeners or fragrances to achieve the presumed beauty standardized results. We believe in delivering authentic products with no false claims anchored to them.
Prioritizing Mental & Physical Health
Health, both physical & mental, is our top most priority in every aspect of our business – be it products, process or marketing. Health is non-negotiable.
Suitable & Need Based
We believe that consumption of products should be based on their suitability & need to the consumer. There is no “one product suitable for all”.
Minimal
We believe that a personal care (skin or hair care) regime needs to be not just need based but also minimal & least elaborate. This, in our experience, has a strong bearing on mental health & confidence of people.
Sustainable
We belive that for a holistic & effective personal care, the products should be sustainable, because what we sow, so we reap!